Sunday 5 August 2012

Hulu Plus has arrived on the Apple TV

American readers or IP address dodgers rejoice! Hulu+ has finally launched on the Apple TV, bringing us one miniscule step closer to the app-filled TV nirvana that we all so desperately desire.

To be fair, this announcement is actually bigger news than it may first seem. It shows that Apple is finally thawing its icy hold on content for iOS, something which it needs to do if it is to truly enter the TV market. The announcement is also notable because Hulu is another service (alongside Netlflix) which directly competes with Apple's iTunes store.

Hulu+ is a US subscription service that allows you to stream hundreds of TV shows and Movies. Who in their right mind is going to buy a season pass to rent 'Modern Family" off iTunes, when it is already rolled into the existing Hulu package? Although Apple isn't getting shafted entirely: new users will be able to subscribe to Hulu using their iTunes account, meaning Apple gets a juicy 30% cut of it all.

Commenting on their official blog, Hulu says:

Keeping up with the latest episode of Family Guy, Masterchef and New Girl on Hulu Plus just got a little easier. And my living room just got a whole lot happier.

Hulu Plus arrives on Apple TV today.

The Hulu channel should have already appeared on your Apple TV, although you may need to reboot the device.